William Hughes, aka Whatwillycook, is a London based chef, TikToker and Instagrammer who started posting his humorous 'recipes not stressipes' videos in lockdown.

Since then he's accumulated over 140k followers on TikTok, and partnered with brands including MOB Kitchen, Franks Red Hot and Beavertown Brewery, most recently partnering with Taster to create a range of smash burgers, which can be ordered through Deliveroo and Uber Eats.